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Proven Playbooks

We don't guess. We deploy tested channel mixes designed for specific industry outcomes — and report every KPI in plain English.

Flagship Playbooks

Channel Mixes That Convert

🏗️ Building📻 Radio🏙️ OOH🎯 Meta Ads

Real Estate Launch Playbook

The Strategy: Radio + OOH + Meta Lead Gen
The Goal: Site visits & bookings

Combining high-visibility outdoor and radio for trust, while capturing intent via targeted Meta ads — resulting in a 4× increase in site visits within the first month.

A premium luxury developer in Gurugram needed to launch a new high-rise project in a highly competitive market where buyer trust was low.
Generated 4,500+ qualified leads, resulting in 420 site visits and closing 85% of Phase 1 inventory (112 units) within 45 days. Achieved an overall ROI of 14× on ad spend.
Integrated approach: 4 FM radio stations (peak commute hours), 25 prime OOH hoardings across NH-8, and aggressive Meta Advantage+ Lead Generation campaigns.
Audience: HNIs and upper-middle-class professionals aged 35–55 in Delhi NCR, targeting intent signals for real estate investment and luxury lifestyle.
Timeline: 6 weeks active burst followed by 2 weeks of remarketing.
🎓 Education📰 Print🔍 Google Ads💬 WhatsApp

Education Enrollment Engine

The Strategy: Print + Radio + Search + WhatsApp
The Goal: Enquiries & filled seats

Building institutional authority through print/radio, capturing search intent, and nurturing via WhatsApp — achieving 100% capacity 3 weeks before the deadline.

A private university in Noida faced a 30% drop in enrollments for its B.Tech programs and needed a rapid turnaround before the academic session began.
Drove 12,000+ unique course inquiries. CPL dropped 38% vs. previous years. The entire batch of 500 seats was filled 3 weeks prior to orientation.
Front-page jacket in Times of India, localised radio spots, Google Search intent capture, and an automated WhatsApp nurturing funnel for applicants.
Audience: High-school graduates (17–19) and their parents (40–55) focusing on engineering careers across Northern India.
Timeline: 3-month sustained campaign aligned with board results and admission cycles.
Featured Case Studies

Campaign Results

A snapshot of outcomes across channel mixes and industries.

Meta + Google Ads

TechStart Digital Campaign

45%
Traffic Increase
28
Leads Generated
12%
Conversion Rate
Radio + Print

LocalBrand Radio Campaign

60%
Brand Recall
150+
Store Visits
35%
Sales Uplift
Billboards + Transit

RetailChain OOH Campaign

2.3M
Impressions
+18%
Foot Traffic
+42%
Brand Awareness
Digital + Radio + Print

FinanceApp Mixed-Media

85K
App Downloads
22%
User Retention
156%
Overall ROI
Meta + WhatsApp + OOH + Print

FoodBrand Integrated

92K
New Followers
8,500
Total Orders
67%
Repeat Rate

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